The brand name Verizon is a portmanteau derived from the Latin words "veritas," meaning truth, and "horizon." The name reflects the company's commitment to providing reliable, forward-looking telecommunications services.

Brand Voice and Tone

The new Verizon's brand voice and tone are designed to be inspiring, aspirational, and consumer-focused. The communication aims to shift from inward and credential-focused to outward and consumer-centric. The tone is confident yet approachable, emphasizing reliability, empowerment, and innovation. The goal is to create a vibrant, interactive brand identity that speaks to different occasions and audiences, moving from a rigid, corporate feel to a more open and flexible system.

These elements ensure that Verizon's brand identity resonates with its consumers, fostering a meaningful and empowering connection.

Brand Promise

The new brand promise shifts from "We create the networks that move the world forward" to "We power and empower people's lives." This latest promise reflects their commitment to building reliable and innovative networks that facilitate connectivity and enhance the quality of life for their consumers. The shift in their brand strategy emphasizes an outward focus, aspiring to engage meaningfully with consumers and convey their role in empowering and enriching people's lives.

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Tagline

The New V mark

The new Verizon brand is centered around its V symbol, shaped like the letterform in the word mark, and distinguished by a central glow.

The glow emanates from the point where the two arms of the V join, and it symbolizes the power and energy that come from connection—to others, the things we love, and the world around us.

The choice of a yellow glow is intentional and inspired by the deeper meaning of the brand's name. Verizon combines 'Veritas,' the Latin word for truthfulness, with 'Horizon,' associated with the sun's golden glow rising from its edge.

All these different components from the logo converge to create a timeless brand mark.

We create a powerful symbol full of meaning and pair it with a distinctive word mark to enhance our symbol, forming an iconic brand mark that emphasizes connection.

Sizzle Reel

Outline

Work. Live. Play. Verizon
A beacon for our brand
A connection to culture and partners
A portal to content
A differentiator for business

Verizon celebrates all the passions we enable by harnessing the energy and excitement of the new V expression.

The refreshed brand logo has a remarkable impact and captivates you, infusing energy into physical spaces such as signage.

Motion Behavior Study

Type Animation

Power On Loading Screen