NBA All-World Paris Takeover

Launch Event at NBA House, Paris

NBA All-World launched in Paris on January 24th, 2023, before launching globally, so the launch could piggyback off the hype for the NBA Paris Game happening simultaneously. We designed custom out-of-home advertising to "take over" Paris, then edited footage for social platforms to emphasize our global reach to our audience.

*All Rights Reserved by* ***Niantic, NBA All-World***

To engage Parisian NBA fans and Niantic lovers alike, we sent users on a scavenger hunt across Paris that ended at the NBA House, Paris, where the product launch event awaited them. We hooked them up with exclusive merch for completing the scavenger hunt, and the Niantic team facilitated some friendly NBA All-World playing. This event brought together a community of newfound players across the city — and even some from across the world

OOH Campaign in Europe

Aligned with Niantic's goal of creating the "Real World Metaverse," we met users where they were at with OOH campaigns. We launched our first OOH campaign in Paris, then Barcelona, taking over both with interactive ads in subway stations, on street signs, and more.

OOH Campaign in the US

We continued our OOH campaign back in the US, taking over all corners of Boston and San Francisco with NBA All-World ads inviting potential users to download the game.