Director Treatment
Synopsis
Appealing to the collective thirst for enchantment, this stylized direction takes a mythical approach to the story of Hyundai’s brand design. By borrowing visual elements from fantasy, I tell the story of Hyundai’s design evolution as an epic legend that begins in ancient times and continues through the present day. Along the way, we visit many fantastic locations, such as a beautiful enchanted forest, a mysterious underwater cave, and an imposing mountain range. We discover a new element aspect of the Hyundai design embedded within the environment at each locale. Eventually, we reach the ultimate goal of our quest, a fully realized Hyundai car.
Inspired by: Lumbre, Ari Weinkle, Aleksandr Kuskov, Simon Holmedal, Zim & Zou, Recom Farmhouse.
