24hr Core Experience Center
Core Objectives
Create an Immersive Experience
Video, Sound, Scoring, and Lighting.
Emotionally Connect and Engage
Surprise and delight moments that emotionally connect to visitors.
Provide a Canvas (theater)
Marquee spectacles/revealing portrayals of the human stories behind the brands/products.
Express GM’s Brand Values
Brand Essence — Transformative
Brand Traits — Hungry & Humble, Winning & Learning, Caring & Courageous
Brand Promise — Opportunities, Technologies, Sustainability, Employees, Relationships, Brands
Build a Destination
This is the central architectural voice of the brand and a beacon to attract visitors to the GM experience.
